Article #2 from Foreclosure Articles
by David Whisnant Editor, Real Estate Investor, and Attorney

Foreclosure:

Thinking Outside Of The Box And Buying More Foreclosures


deals, My wife and I took off for a beach vacation at a famous 5 star resort and hotel.

The thought occurred to me that the room was not THAT much nicer than at a decent chain. The beds weren’t more comfortable. The food was better, but much more expensive than a really nice business class hotel. Yet, I was paying twice what a regular room and dinner would cost.

People pay the extra money for service. They like to be treated like royalty, and they will literally empty their pockets for v.i.p. treatment.

This realization made me change my foreclosure business, and the way that I went after foreclosures.

Why not treat foreclosure sellers like guests at the Ritz? Why not pamper them?

People want to feel special when they do business or receive a service. Giving that higher level of service doesn’t cost the hotel much more at all. The mints on the pillows are probably a dime apiece. The plush bathrobes are $40 or so, but they last for years.

To give you an idea of how you can apply this philosophy to your foreclosure business, here is an example of a deal that I did.

I had a seller in foreclosure who was an elderly gentleman. He didn’t know where he was going to move, and this was causing him quite a bit of agitation. I wracked my brain to figure out how to solve his #1 problem, and came up with an innovative foreclosure solution. This solution was so perfectly tailored for his needs that he signed on the dotted line immediately after I mentioned what I could do for him.

I had a vacant rental that had just been redone completely. New carpet, new everything. It was in

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